Merchant CFO Services

Empowering Owners/Partners to effectively manage financial risks through institutional quality books/records that are audit, tax, and compliance ready.

Deliverables

Weekly

  • Monitor bank/credit card activity

  • Invoice processing & expense recording

Bi-Weekly

  • Process payroll through third-party service organization

Monthly

  • Maintain fixed asset ledger

  • Reconcile

    • significant balance sheet accounts bank & credit card accounts

    • general ledger transactions & prepare journal entries

    • revenue with practice management platform

  • Analyze budget to actual for anomalies and trends

  • Prepare financial statement reporting

Quarterly

  • Detailed period over period and actual vs. budget financial discussion

  • Strategic CFO office discussions (cash positions & management, dividend distribution, capital structures and liquidity/M&A opportunities)

Annually

  • Prepare necessary 1099 Information Forms electronically

  • Year-in-advance budget including detailed forecasting at the product, advisor, and consolidated levels

Benefits

Accurate financial reporting

Shorter monthly and quarterly process

Cost efficient accounting services

Flexible/scalable platform & continuous process improvement

Industry-leading technology

Scalable, cloud-accessible technology providing real-time, automated reporting. Incorporates best-in-class technology stack.

Proven methodology for transition

Phased approach to implement, optimize and support clients; maintaining a collaborative approach with ongoing two-communication for smooth services transition

Dedicated team & project management

Detailed implementation

End-user training & customized dashboards

Real-time support

Amit Grover

President of Merchant CFO Services

Amit Grover serves as President of Merchant CFO Services. He is responsible for setting the strategic direction of the company, cultivating client relationships, and overseeing its financial performance.

Prior to this role, Amit served as CFO for Merchant entities. Previously,  Amit was CFO of Dynasty Financial Partners. Amit also managed Dynasty’s Capital Strategies business and was responsible for deploying credit and equity capital in its network firms. 

Previously, Amit headed Family Office Special Services at Morgan Stanley, was the Business Manager for Citi Family Office, and worked in the Strategy Group at Smith Barney. Prior to Smith Barney, Amit worked as an Investment Banker in the Leveraged Finance Group of Salomon Smith Barney. 

Amit earned an MBA from Penn State and holds Chartered Financial Analyst (CFA®) and Certified Financial Planner (CFP®) designations.